HLB Specialties, a leading papaya importer and distributor based in Pompano Beach, FL, has launched a campaign to educate buyers about Formosa papayas, also known as Tainung papayas.
As the company approaches its 25th year in existence, the challenge of educating buyers and consumers about their products still remains, according to Sales Director Lorenz Hartmann de Barros, and HLB Specialties hopes to simplify customers' lives by turning them into informed purchasers.
HLB Specialties' efforts are concentrated around electronic mailings to produce buyers, Facebook and Twitter updates to their followers, and educational material on its newly revamped web site, www.hlbspecialties.com.
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